AT&T: Straightforward with JB Smoove

AT&T’s challenge was to stand out amongst its competitors by highlighting its guaranteed “Straightforward Pricing” in an unexpected and entertaining way. I led and oversaw the team that developed the strategic insight, execution and production for the 12-episode podcast series, Straightforward with JB Smoove. This was the first-ever podcast within a podcast via 30-second streaming audio ads to promote the series. By the end of the media flight, the podcasts reached 1.9 million people.